Thoughts on Technical SEO, AI Search & Automation
Explore my thoughts, experiments, and quiet discoveries from the technical side of search.
I’m not pretending to have the whole skill tree unlocked, but I’m always down to share the XP I’ve picked up.
Dive Into the Categories
Technical SEO
This category is dedicated to deep-level systems analysis and optimization.
We break down the physics of search by mastering crawl analysis, perfecting structure, and implementing advanced site architecture.
Learn to systematically control how Googlebot crawls and renders your platform.
Build websites that are fundamentally unbeatable at the structural level.
SEO Automation
This is your playbook for programmatic mastery.
We detail how to leverage Python, APIs, and low-code platforms to automate data collection, reporting, and technical triage.
This is the discipline of maximizing strategic output by minimizing wasted human effort.
Stop doing the grunt work and start engineering your time.
AI Search (or AEO, or GEO, or Whatever)
Drop the ambiguity and unpredictable outcomes of generalized content.
We detail how to use structured data, internal architecture, and content refinement to ensure flawless information retrieval and presentation.
This is the discipline of maximizing strategic output by gaining direct influence over how the AI understands and publishes your data.
Tools and Tech Stack
We are operating a precision business, and that demands curated, high-leverage hardware.
This is where we break down, test, and integrate the essential systems – from deep-dive API explorers and next-gen analyzers to lightweight workflow connectors.
We treat tools as modular components in your overall automaton.
We choose the right instruments for maximum impact.
Read the Newest Articles
Simple GPT Explained for SEOs
GPT models aren’t magical beasts. They’re matrix math, attention heads, and token predictions stacked on top of each other. Read…
Formatting Content for AI Search
For most of the web’s history, formatting content was a readability issue – make the page scannable, use headings, avoid…
Faceted Navigation for SEO
Faceted navigation is one of the most useful inventions in ecommerce, and one of the fastest ways to quietly wreck…
Script: Bulk Schema Checker
Structured data audits can be a nasty business. Someone opens a validator, pastes in one URL, gets a green check,…
Pagination Handling for SEO (Rel Prev/Next)
Pagination is one of those topics that never goes away. It sits in the background of ecommerce stores, blog archives,…
Connecting the GSC API to Google Sheets
It’s Monday morning, you’re staring at your Google Search Console CSVs, and the thought of downloading, opening, and cleaning them…
Vector Embeddings and SEO
If you’ve been hanging around SEO for more than a handful of years, and especially in the last few, you…
Script: Broken Link Checker
You’ve got a site, maybe it’s a blog, maybe a sprawling SaaS documentation portal, or something in-between. You update content,…