Thoughts on Technical SEO, AI Search & Automation
This is where I write about the things I’m testing, thinking about, or trying to understand better across technical SEO, AI search, and automation.
I definitely don’t have the whole skill tree unlocked. I’m just sharing the XP I pick up along the way.
Dive Into the Categories
Technical SEO
This category is for the deeper technical side of SEO.
Crawl behavior, rendering, site structure, internal architecture, and the small technical decisions that can have a big impact once a site gets large enough.
A lot of the focus here is on understanding how Googlebot moves through a site, what it sees, what gets in the way, and how to make that whole process cleaner.
No magic tricks. Just better systems and fewer structural problems.
SEO Automation
This category is about using code and tools to take repetitive SEO work off your plate.
Python, APIs, low-code workflows, data collection, reporting, technical checks. Anything that saves me from doing the same boring task for the hundredth time.
Most of what I share here comes from something I got tired of doing manually and decided to automate instead.
Less clicking around overall.
AI Search (or AEO, or GEO, or Whatever)
This category is about making your content easier for AI systems to understand and use.
Structured data, internal architecture, content cleanup, entity relationships, and all the small details that help machines make sense of what’s on the page.
A lot of it comes down to reducing ambiguity and giving systems better signals to work with.
Just making the information clearer, more structured, and harder to misinterpret.
Tools and Tech Stack
This category is about the tools I use, test, and keep around because they make the work easier.
API clients, crawlers, analyzers, browser extensions, workflow tools, and the random little utilities that end up becoming part of the stack.
I care about where tools fit, what they’re good at, and whether they’re worth using again.
I’ll also review tools I find interesting, test what they can do, and share where I think they’re genuinely useful in SEO workflows.
Read the Newest Articles
Simple GPT Explained for SEOs
GPT models aren’t magical beasts. They’re matrix math, attention heads, and token predictions stacked on top of each other. Read…
Formatting Content for AI Search
For most of the web’s history, formatting content was a readability issue – make the page scannable, use headings, avoid…
Faceted Navigation for SEO
Faceted navigation is one of the most useful inventions in ecommerce, and one of the fastest ways to quietly wreck…
Script: Bulk Schema Checker
Structured data audits can be a nasty business. Someone opens a validator, pastes in one URL, gets a green check,…
Pagination Handling for SEO (Rel Prev/Next)
Pagination is one of those topics that never goes away. It sits in the background of ecommerce stores, blog archives,…
Connecting the GSC API to Google Sheets
It’s Monday morning, you’re staring at your Google Search Console CSVs, and the thought of downloading, opening, and cleaning them…
Vector Embeddings and SEO
If you’ve been hanging around SEO for more than a handful of years, and especially in the last few, you…
Script: Broken Link Checker
You’ve got a site, maybe it’s a blog, maybe a sprawling SaaS documentation portal, or something in-between. You update content,…